Author Archive



The end is the beginning

Ten months ago, worries were that the merger of Arcelor and Mittal might not succeed, the integration of two completely different business cultures being an enormous challenge. To achieve...  Read more

July 23, 2007

5 comments

by vanksen



Stainless

After the merger, the future of Stainless seemed very uncertain. Rumours abounded that ArcelorMittal was going to divest Stainless. But ArcelorMittal believed in the strengths of Stainless and...  Read more

July 9, 2007

1 comment

by vanksen



The Brand Launch

The day has finally come, the mystery has been revealed – the fruit of months of intensive work was presented to a thrilled public, arousing standing ovations: the new ArcelorMittal brand has come...  Read more

June 1, 2007

14 comments

by vanksen



The brand

Worldwide employees and management alike are waiting with bated breath for the new Arcelor Mittal brand to be revealed. Inspired by Arcelor Mittal’s achievements and dreams, the energetic visual...  Read more

May 29, 2007

10 comments

by vanksen



New markets

New markets are the key to a successful business future. But how can you detect them in time, understand their specific properties, know where to put your priorities? Courage and perspicacity are...  Read more

May 15, 2007

2 comments

by vanksen



Construction

There was a time when steel and concrete used to be two rivalling building materials. Today, however, architects combine the two materials, thus profiting from the advantages of both and soaring to...  Read more

April 30, 2007

2 comments

by vanksen



Shareholders

There's a group of people whose ears are peeled and whose eyes are riveted on every move made by Arcelor Mittal. Intimately concerned by all intentions and decisions, Arcelor Mittal's shareholders...  Read more

April 16, 2007

4 comments

by vanksen



Environment

Global warming, water, biodiversity; some of the most important concerns facing the world today. Is Arcelor Mittal asking the right questions? How are they dealing with the environmental impact of...  Read more

April 2, 2007

2 comments

by vanksen



Brand Update

The merger of the old Arcelor and the old Mittal, two companies with two different cultures, two different worlds, represents a remarkable challenge. A new brand & personality communicating the...  Read more

March 26, 2007

2 comments

by vanksen



Corporate Social Responsibility

Assessing the impact of company procedure on economic, social and environmental issues is a key topic. Arcelor Mittal will not be admired by communities or society purely on being the most...  Read more

March 5, 2007

1 comment

by vanksen

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