Author Archive



Meeting the challenge of successfully...

On May 29, 2008, the 51-year-old company Québec Cartier Mining changed its brand name for ArcelorMittal Mines Canada. Sixty days later, the ArcelorMittal brand rollout was completed and the...  Read more

August 20, 2008

7 comments

by Cordula Werle



ArcelorMittal Mines Canada

When ArcelorMittal took over the Quebec Cartier Mining Company, switching to a completely new mindset was a huge challenge. In only 60 days the re-branding was completed. Find out how the employees...  Read more

August 20, 2008

4 comments

by Cordula Werle



Steel in design

I am very proud to showcase steel in art for this episode. It is the side of steel that people do not always see and we forget how beautiful steel is in art and design. In this episode we show...  Read more

August 7, 2008

2 comments

by Cordula Werle



Steel in design

Steel has become part of our everyday lives because it’s an extremely flexible and environmentally friendly material that has seen many innovations in the last years. It is also frequently used...  Read more

August 7, 2008

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by Cordula Werle



The Chinese way

The torch relay was a tremendous success for Changsha and the Hunan Province in general. The atmosphere was very festive and the Chinese people were strongly nationalistic and proud of hosting...  Read more

June 25, 2008

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by Cordula Werle



The Chinese way

China is responsible for 35% of the current steel consumption and production. Find out how ArcelorMittal tries to merge its own values with the values of the Chinese culture to contribute to a...  Read more

June 25, 2008

3 comments

by Cordula Werle



Harder Better Faster Stronger

Lightweight steel can contribute to making cars safer and at the same time reduce their CO2 emissions and environmental impact. Find out how by meeting the people of ArcelorMittal Automotive and...  Read more

June 11, 2008

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by Cordula Werle