About
ArcelorMittal Web TV 1 explained the story of a positive consolidation of two merging companies. Web TV 2 looked at the role out of global brand values. WebTV 2010 will now look to strengthen the path to a slow but sure economic revival of the steel industry’s most influential player.
After what has been a difficult year for the world over, Web TV 2010 looks at the first green shoots of economic recovery, focusing on ArcelorMittal’s priority to continue the momentum as it takes its place in the changed world.
The season explores the actions the company took, and continues to take, to maintain a position of strength when other businesses could not. We look at how the business has adapted itself but kept its core values to become even stronger and more sustainable against a landscape that is different from before…
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