Spotlight on the road to recovery
“Why a new season of the Web TV, and why now?” you may wonder. In the last 18 months we have seen projects suspended, ArcelorMittal colleagues leaving, orders from our customers halted, our steel production falling by almost 50%, then picking up again… and just now, the Web TV comes back, and with renewed energy. Here is why.
Many things have changed in the last few months, but our brand attitude ‘boldness’ has not: we were quite bold dealing with the crisis, being the first to announce very tough measures.
Now that we see signs of recovery, we turn a camera on ourselves in a still fragile period and document the story as it happens. While we do, we are not yet certain of how it is going to play out for our Group, the industry or quite frankly, the economy of the world in general. It is, literally, history in the making. More than transparent, it is a very bold way to do business, isn’t it?
In the worst moments of the crisis and also now, we believe in communication. And good communication is a 2-way road… that is why at the heart of Web TV 2010, and beyond the video episodes, we are allowing people inside and out of the company to participate in open discussions and criticism, but inviting you to do so in an increasingly user friendly format.
Is it for real? Check out the discussion on our CR activities in India, or the reaction generated to our donation to Haiti victims, and decide for yourself…
2 comments
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March 16th, 2010 by Nasikovskiy
We’ve waited for the new one a long… So, we’ll see it with especially interest!!! Thanks a lot for it!!!!! =)
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August 1st, 2011 by Arnulfo Denny
My brother suggested I might like this website. He was totally right. This post truly made my day. You can not imagine just how much time I had spent for this info! Thanks!
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