ArcelorMittal clinches its 5th communication trophy in 2 years
For the movies, it’s the Oscars or the Golden Globes, the Bafta’s, the Cesar’s. For Communications in Europe, it’s the “Excellence Awards”. Every year, hundreds of companies and Communication people gather in a European capital to discover who will take away the precious trophies.
This year, it was in Budapest. We were nominated in 2 categories: best corporate advertising and best corporate magazine.
At 10.30 in the evening, an email drops into my mailbox. Advertising has won the trophy!
One might think that awards, especially in this complicated global environment, are not important, but as Michel Wurth, GMB member says “this shows our leadership not only in steel but also in a critical support function. This is a prerequisite for being a true global leader.”
The joy would have been even more complete if boldspirit would have also won… but we are all certain that this will happen at some point as the quality of the magazine is absolutely outstanding! The advertising won against EADS, Alcatel Lucent and other prestigious blue chip companies.
But while this is a Communication award, a lot of people contributed to it. From Purchasing to the advertising agency, let me congratulate, in no particular order, Patrick, Emlyn, Lionel, Florence, Maité, Laura and all the people who have given us feedback, help and constructive criticisms.
You can discover more about our advertising campaign by visiting our dedicated section on our (another award winning) Web TV.
Author: Stephan Schwarz, Corporate Communications
One comment
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December 16th, 2008 by Subhas Chandra Kar
Hearty Congratulations to all the tem members of our Advertising group to achieve this prestigeous “Best Corporate Advertising” Excellence award. I am feeling proud to be a part of this magnificient corporate like ArcelorMittal. I am sure we are also going to achieve the Best Corporate Magazine Award also as our spirit is Bold and going to be the better than the Best.
All the best. Three cheers.
Subhas
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