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Cleveland goes primetime with Monday night football

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Posted on October 21, 2008 by Emma Tuite

Our Cleveland colleagues in the USA, are working to transform tomorrow by giving a face to the steel industry. Read on to find out how…

On October 13, a group of lucky Cleveland employees made their television debut at the ever popular Monday night football in the US, which has millions of Americans watching. Last Monday, the Cleveland Browns football team played against the New York Giants team during the National Football League’s presentation.

A billboard advertisement shown during the game featured employees from the ArcelorMittal Cleveland plant’s Iron Producing Division. The advertisement was part of a short film showing photos of the host city and its people. Here is an example of one from our Cleveland site.

The Browns went on to beat the Super Bowl champion Giants with a score of 35-14!



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