‘This is us’ – brand book launched!

Launched at the Leadership Conference in New Delhi, ‘This is us’ is a compilation of inspiring stories, featuring ArcelorMittal employees whose values resonate with our values of Sustainability, Quality and Leadership. Designed by FutureBrand, the newly launched brand book – ‘This is us’- brings the brand to life and portrays the human face of our company.

The stories are of past, present and future bold endeavours; all stories that have, or will, make a difference. “What makes ArcelorMittal a great company?” says Mr Mittal, Chairman and CEO in his introduction to the book. “Our greatest strength is our people.”

A team effort, the inspiring stories in the book were collected via the internal communications network, our brand champions, through the GMB and CEOs of segments and units, from operation managers in steel plants, ports, mining and hot rolls, from boldspirit and finally through contributed articles on myarcelormittal.com.

Currently, ‘This is us’ has been produced in limited quantity. Soon however, it will be made available as a PDF on myarcelormittal.com so stay tuned!