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Sweet sweet…steel?

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Posted on August 5, 2008 by Mary Carey

Steel is good for construction, but to eat? Well how about pellets made of cocoa, nuts and dried fruit; torpedoes filled with caramel; saffron and rum coils; cherry slabs; white chocolate chimneys; strawberry and chilli gasometers and thick chocolate rails. Find out how Miguel Sierra is cooking up a new image for steel.

Miguel Sierra, elected Best Patissier by the Spanish Patissier Confederation in 2001, is a star in Asturias’ gastronomic universe. His aim is simple: the highest confectionery creations both in terms of creativity and taste. Recently, he drew inspiration from our steel industry.

“I want to provide the steel sector with a more approachable value, to make people stop seeing steel as a cold product. Thus, I underline the main characteristics of steel, but confer upon it a gastronomic value”, says Avilés-born Miguel, ready to conquer the most demanding palates by offering a delicious vision of ArcelorMittal’s activity.

He opted for tinplate when choosing the containers for his Gijón and Alicante nougat candy slabs (‘turrón’ in Spanish), almond toffee or toasted yolk, the last looking stunningly similar to real slabs, with the same vivid red colour. To make it short (and sweet), his ‘turrón’ packed in steel tins is ready for the customer to take away.

Sierra has managed to convert cocoa and sugar into basic components of steel… From his point of view, a material of irresistible sweetness. Ours too!



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3 comments


  • August 6th, 2008 by Subhas Chandra Kar

    “Sleep steel, speak steel, play steel, cook steel and also eat steel”. Innovation and imagining impossible can make anything possible and whoelse other than Mr.Miguel Sierra, the best patisier.
    Most of us do not know the greatest metal ever invented and its versatility of various usage. Miguel, the innovator can make people believe the magnanimity of steel; more and more use of steel can make our world more environment friendly, so we call it GREEN steel.
    Hence I like to request Mr.Miguel to make/innovate green vegitables of steel to eat and his artistic recipe to be made more publicised amongst all the school children of the world. This may be taken up by all the teams of Corporate responsibility (CR) to spread worldwide.
    I congratulate Mr.Miguel Sierre from core of my heart. More photos of his creations as well as his own photograph may be publicised in our newsletters/ Boldspirit.
    Subhas



  • August 11th, 2008 by Mary Carey

    Hi Subhas,

    I thought Miquel’s ideas were really great too. Steel isn’t normally thought of as playful either, but when you imagine what it can do, like the way it is used in the Guggenheim for example, its potential seems limitless. I never imagined it as something to eat before though and Miquel’s creativity really gave me a smile



  • August 17th, 2008 by Iqbal Azim

    Steels are not isotropic materials per se, due consideration and care is required in selecting a design related to application pattern and end usage!

    It was impressive to go through the blog of application of steel in such peculiar creativity applications.

    Such inspirational creativity shall usher our industry into a new era, where Steel would not only limit into infra-structure, engineering applications but would also be widely applied in art and craft to much larger extent.

    “NOTHING IS PRODUCED, PROCESSED AND OR TRANSPORTED WITHOUT USING STEEL.”

    Heartiest congratulations to Mr.Miguel Sierra, and team of ‘The Blog’ and avid contributor/s.

    Cheers….

    Iqbal / ArcelorMittal, Dubai, UAE




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