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Posted on May 27, 2008 by Team Web TV

ArcelorMittal aims at building a win-win relationship with its automotive customers centered on the development of steel solutions that create value and help them meet their green needs, costs constraints and safety standards.

The ABC concept, which inspired this ad, gave birth to a lighter type of steel that reduces the fuel consumption and gas emissions while improving the vehicle strength. Because boldness is about protecting you… and everyone around you.



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