ArcelorMittal announces second season of its Web TV “Inside Transforming Tomorrow”.
Luxembourg, 30 January 2008 – ArcelorMittal today announces the launch of “Inside Transforming Tomorrow”, the second season of its successful Web TV at www.arcelormittal.tv.
The new season will monitor the performance and progress of the company post merger, as it seeks to deliver on its brand promise of “Transforming Tomorrow.” It will also focus on the challenges it faces as not only the biggest steel company in the world, but one of the 50 biggest companies globally, doing business in over 60 countries.
In-line with the approach of the Web TV’s first season, the new season has been constructed around the same transparency that characterized the first season, giving stakeholders an opportunity to speak frankly and honestly about their experiences working for or doing business with the company.
Web TV season I’s main objective was to provide an effective communications channel to the 320,000 ArcelorMittal employees around the world during the delicate integration phase following the 2006 merger of Arcelor and Mittal Steel. It proved one of the most successful communications exercise undertaken by the company, both internally and externally spanning 15 episodes, 544,431 unique visitors, 882,054 pages views and near 250,000 views of the video episodes.
One comment
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February 2nd, 2008 by Nicola
This is a remarkable example of the impact ArcelorMittal is having all around the globe in many areas which many of our employees may not be aware. I would really recommend people to watch this episode and see how some of our colleagues around the world are working in challenging conditions to help bring change in this country. I was aware of a lot of things that was going on in this project, but watching this tv episode really brings it home to you how great is the commitment of the company and our employees. It is a level we can’t appreciate if we have not been there
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