New brand for a Progress Day in Florange (France)
On December 7, 2007, ArcelorMittal Florange celebrated two major events in front of nearly 400 representatives of Florange, Mouzon and Dudelange (France). The French ArcelorMittal site celebrated the 20th edition of its Progress Day. As part of this event the new ArcelorMittal brand was also presented.
The 20th edition of this traditional yearly event took both an international and a bold dimension, in line with the group’s identity: International, thanks to a simulcast with the United States. Bold, due to the participation of French writer and economist Jacques Attali.
Performance, Sustainability and tomorrow’s challenges constituted the common thread of this event, which also served to present the new challenges for the French site.
One comment
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July 20th, 2011 by Cassara
Play infromtaive for me, Mr. internet writer.
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