ArcelorMittal Gueugnon celebrates the brand (France)
In November, the ArcelorMittal Gueugnon plant in France (Stainless Europe division) organised a three-day event in order to promote the ArcelorMittal brand. Attendees could discover the new brand identity and the KARA trademark.
The event took place in a 3-floor bus generally used as a communication tool for employees. A big 150 m² heated tent was placed against the bus to accommodate everyone for this special occasion,
The ArcelorMittal Gueugnon plant offered its employees and local representatives the opportunity to learn more about the ArcelorMittal Group and its brand new ferritic KARA trademark.
Several videos highlighting the ArcelorMittal identity were shown and pins and branded pens were distributed. Attendants could test their knowledge in a quiz and take part in a guided tour of the plant that was followed by a press conference.
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