Advertising campaign – Catch the new wave!

The second wave of the ArcelorMittal advertising campaign has just been launched worldwide on Monday September 10. This wave depicts some new bold milestones in history, such as the discovery that the earth is round or the Fosbury achievement (the first athlete to use the current high jump technique).

Other famous human adventures already mentioned in the first wave of the campaign, which occurred from the beginning of June to mid July 2007, will also be displayed in this second wave: the Millau Bridge, the Panama Canal and the first successful lunar landing. All these events transformed the world for the better, and would not have been achievable without boldness, ArcelorMittal’s brand attitude.

The new advertisements will be published in the mastheads of the international press (Financial Times, International Herald Tribune, Newsweek, Time…), as well as local papers in France, Spain, Germany, Benelux, India or the USA.

The Boldness Changes Everything campaign will be present in 50 press supports and 46 internet sites. You will be able to follow the campaign on the web until the end of September. In the press, however, it will last until the end of November.

Want to know more?

Visit the Boldness Changes Everything website