Olaberria celebrates ArcelorMittal’s new values (Spain)
To mark the presentation of the new corporate image of ArcelorMittal, the Olaberria plant staged a number of commemorative events on June 29, which were attended by a large number of guests with links to the company’s activities.
The events took place at the central offices of the plant and in a marquee erected for the occasion, where the new image was shown to employees, management and subcontractors. Surrounded by images from the new advertising campaign, Miguel Urteaga, CEO of ArcelorMittal Olaberria, explained the new values of the Group: Sustainability, Quality and Leadership.
Following the presentations, the authorities, employees and management staff of the plant mingled over a buffet, which gave them a chance to exchange opinions concerning the company’s new image.
At the end of the event, everyone present was given a range of documents concerning the new corporate identity, including the corporate brochure and a letter from the management. A number of commemorative gifts were also distributed to guests, comprising caps and stickers with the new logo.
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