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Catch the ArcelorMittal spirit

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Posted on July 20, 2007 by Stefan Schwarz

Boldspirit, ArcelorMittal’s company-wide magazine, is now being distributed to ArcelorMittal offices and plants around the world. The newly launched publication, which this month focuses on the A-Z of the new brand, was designed expressly with each and every member of our 320,000-strong global team in mind.

Boldspirit will come quarterly plus one special issue a year to keep the staff informed about events within the company as well as the steel industry as a whole.

In addition to a host of regular features, the first issue dedicates 15 pages to an analysis of all aspects of the brand – the values, the logo, the purpose of branding plus interviews with the key players.

The magazine will be available in English, French, German, Spanish, Brazilian Portuguese and Russian.



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