Boldness changes everything – The advertising campaign
The new ArcelorMittal advertising campaign, “Boldness changes everything”, has just been launched across the globe. Starting June 4, the new ArcelorMittal brand is being introduced to the general public through an extensive advertising campaign answering the following questions: At ArcelorMittal, what do all 320,000 employees stand for? What do we believe in and how does that make us different?
At ArcelorMittal, our role is to transform tomorrow by being committed to setting globally recognised standards and by managing our growth with the needs of future generations in mind. How do we achieve this ambition? By being bold.
The campaign’s spirit is meant as an invitation to others. The ads created by the TBWA agency depict famous innovations and adventures that transformed the world for the better but would not have been achievable without boldness.
2 comments
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June 15th, 2007 by Bold Character
Advertising on Boldness is really good. Future transformation is the mean of this ad. But don’t you think so it’s quite difficult for common man to understand this ad.
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September 26th, 2007 by Worldwide mover
A great advertisment, one of the best I have seen for a long time. And be sure, I’m not paid for this statement but I’m living in the situation the advertisement describes – I moved from one continent to another some weeks ago.
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