External brand launch
On May 31 2007, the second stage of the ArcelorMittal brand launch took place in Paris at the Musée Rodin. This represented the first external brand launch. In attendance were key stakeholders (clients, investors, regional allies, key opinion leaders).
CEO and President Mr. Lakshmi Mittal said that France had been chosen for the launch because it had played a key part in the history and making of ArcelorMittal. He made clear to the audience that what was being unveiled was not just a new logo, but a new brand for a company that was today one of the largest global companies in the world.
Lakshmi continued to say that ArcelorMittal would remain committed to three core values: Sustainability, Quality and Leadership, adding that the brand mission was to transform tomorrow, and that this transformation required boldness.
The Corporate Movie was then played for the audience and the new logo was revealed. Luxembourg is hosting another launch event for external stakeholders on the evening of June, 1.
3 comments
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June 6th, 2007 by sebastiao de oliveira
J’ai eu le plasir d’etre à loirée ArcelorMittal, le 31 mai 2007, au musée Rodin, à Paris et j’aurais bien aimé voir et recevoir les photos. Oú les trouver?
MerciSebastiao
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June 6th, 2007 by Vincent
Hi Sebastiao,
Flickr has some photos of the events…
Link to the search
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June 6th, 2007 by Sebastiao de Oliveira
Merci, mais il y a d’autres photos, que a eté priser par lo photographe de Monsieur Mittal, le meme photographe a dis, qu’on pouvait voir les photos sur le net. Je ne trouve pas.
Sebastão
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