Home > Communications > The brand

The brand

Add a comment
Posted on May 29, 2007 by

Worldwide employees and management alike are waiting with bated breath for the new Arcelor Mittal brand to be revealed. Inspired by Arcelor Mittal’s achievements and dreams, the energetic visual logo will symbolize the new brand’s values. By melting the predecessor companies’ cultures into one new unique identity, will the new brand be able to harness the strengths and obliterate the weaknesses, in order to fulfill its role as a change agent in the steel market?

download this video for quicktime player



To report abuse on the posts or the comments, please click here.



10 comments


  • May 31st, 2007 by Maxim

    Thanks for web episode!
    Where can I find the full movie?



  • May 31st, 2007 by Mercedes Castejón

    I have been following the arcelormittal.tv episodes with intereset and I feel eager to getting to know about the new brand for this may be an important turning point for all of us in the Group.

    About the episodes, edition and production is good but I would like to suggest that the volume of sound should be a bit louder. Maybe it is because of the drawback of the language, but it is hard to follow the comments as it sounds too low.



  • May 31st, 2007 by lgrennes

    I could not see or hear anything. Black screen



  • May 31st, 2007 by Trevor Easton

    I’m still waiting to hear how Dofasco will be placed within the new brand image.



  • May 31st, 2007 by Wayne Dumanski

    I understand that Dofasco was bought to augment the north American market but when are we going to find out exactly what our roll is in a company so massive that Dofasco looks very small in the larger picture. When are we going to be told exactly what cuts and what jobs are going to be eliminated or redifined. How’s the company going to intergrate us inti their fold.



  • June 1st, 2007 by Andy Ryncarz

    I love the way the Arcelor Mittal WebTV can disseminate information. Some suggestions would be: the sound volume level is to low, and it would be nice if we could expand the picture to full screen.



  • June 1st, 2007 by Roland Fox

    I have been waiting for the new Arcelor Mittal brand to appear since it was announced months ago. This video is such a tease, not even a brief glimpse. It will be good to have a logo that belongs to all of us at Arcelor Mittal.

    @Andy: Try the “Scale” button to get full-screen.



  • June 11th, 2007 by Ammar

    hi



  • August 16th, 2007 by Alfredo Ramirez

    I am not able to see or even open the video. Help!!!!



  • September 21st, 2007 by lorella baldaccini

    unfortunatelly I have access denied and I cannot see the movie !
    can you allow me to see the movies
    tks – rgds
    lorella




Add a comment