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Brand Update

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Posted on March 26, 2007 by

The merger of the old Arcelor and the old Mittal, two companies with two different cultures, two different worlds, represents a remarkable challenge. A new brand & personality communicating the message of how Arcelor Mittal is special and different has to be created. This new company must of course develop a new logo – the visual part of its new identity – that symbolizes the values that it embodies.

This brand update covers the evolution of this exiting phase of the integration as we approach the unveiling of the new brand.

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2 comments


  • March 26th, 2007 by Jaime MORENO

    Dear sirs,
    This video, as the previous ones, doesn’t work in our company´ computers.
    We are linked to a network of 100,0 Mbps, and we cannot understand why it doesn’t work.
    Could you please help us?
    Regards,
    Jaime Moreno.



  • June 6th, 2007 by hugo kovadloff

    Congratulations for the new visual identity. Could you inform me the company’s name that developed the project?
    Thank you very much for your attention.
    Regards,
    Hugo Kovadloff




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